Restaurant Information: 1. Restaurant Name 2. Location 3. Do you have any branches? If yes, what are the locations of the branches 4. Type of Cuisine: (e.g., Saudi, International Fusion, Indian, etc.) 5. Speciality 6. Total Seating Capacity 7. Average Customer Count (Daily/Weekly) 8. Do you have your website? 9. Typical Customer Profile: (e.g., Families, Young Professionals, Business Travelers). Are there any specific customer segments that are more important or profitable for the restaurant? 10. Working Hours 11. Peak Hours of Business 12. Working Days 13. Parking facility available YesNo 14. Valet Available YesNo 15. How many approximate staff members are working? How many of the staff members are customer-facing (e.g., servers, hosts, managers)? 16. What are the common occasions for people who celebrate? (birthdays, anniversaries, etc.) 17. Are your tables numbered? 18. Is the soft copy of the layout of your seating area available? If yes, can you provide a copy of the seating layout? 19. Do you have outdoor catering services? (outside location) If yes, what types of events or catering services do you offer? 20. Do you deliver food at home/ office? What is the maximum group size you can accommodate? 21. How do you accommodate large groups or special events? How long on average do customers wait for their table? 22. How do you manage waitlists and notify customers when their table is ready? 23. Do you have any system in place to monitor the top 10 dishes that are consumed each day? 24. Do you adopt any marketing activities currently? If yes, describe the nature of the activities 25. Are there special items introduced in your menu on a daily basis? Existing Customer Management Practices 1. Do you currently have a system for managing customer data? (e.g., Spreadsheet, Paper Forms). If yes, please describe the system and its limitations. 2. Are you currently using any system to collect customer information? (e.g., reservations, phone calls, online forms)? If yes, how do you currently use the customer information you collect? 3. Do customers make a phone call to the restaurant for table reservations? If yes how do you reserve the table, manually or through any other system? 4. Do you have a designated individual assigned to handle incoming phone calls from customers? How many customer calls do you typically receive per day? 5. Do you have any existing system for customer feedback and reviews? If yes please describe how do you currently use customer feedback to improve your operations. 6. Do you offer any discounts to your customers? If yes please describe when you offer the discounts and up to what percentage. If no, will you be willing to offer discounts to attract customers? 7. Do you have a loyalty program in place? If yes, please describe its structure and benefits. General 1. What is the relative importance of each of these objectives for your business? a) Increase Online Reservations Least importantNice to HaveRecommendedEssentialMost Required b) Attract party bookings in the restaurant Least importantNice to HaveRecommendedEssentialMost Required c) Offer discounts to increase sales Least importantNice to HaveRecommendedEssentialMost Required d) Increase sales during non-peak hours Least importantNice to HaveRecommendedEssentialMost Required e) Make your online presence Least importantNice to HaveRecommendedEssentialMost Required f) Create Customer Database Least importantNice to HaveRecommendedEssentialMost Required 2. Do you have any specific challenges regarding the retention of customers? What are the key reasons you believe customers might leave your restaurant for a competitor? 3. What are your current pain points or areas of concern regarding your customer experience?
